Collective engagement and value orientation towards interesting purposes are key elements to inquiry about. Nothing can change unless we create interesting group motivations.
In techno-scientific societies we depend on open, interested, trustworthy communication, service and inquire attitude, because without it, people are not positioned to become creative.
If we do not develop this axiological positioning, then the individual and the group will not be creative.
Therefore, how to develop more creative organizations?. In a broad manner we could differentiate two elements:
1. Creativity Development
Creative outcomes are possible when individuals in creative relationships are committed towards investigating a concrete field of interest (for example, physics, management, marketing, football, music, etc).
However, interest and passion are not enough, the attitude in which the problem is explored is a specific one of distance and silence, in full communication, service and inquiring attitude. These capacities are intrinsic to human beings, however we need to work on them explicitly.
2. Collective motivations Development
The group needs to orient itself, creating its own purposes. This collective project can foster collective engagement in a way that no individual project can.
Organizations will also need to create organizational processes and systems to generate a structured approach to creativity and innovation in an organizational setting. There are some resources about this organizational part in our "books for creative focus" webpage. Please feel free to investigate it by yourself.
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